Third working session of Huesca’s Living Lab

Deja un comentario / General, Huesca / Por

The third working session of Huesca’s Living Lab in the framework of the European project SmartCulTour was held on 10 November 2021. The main objective of the session was to present the project officially in Huesca as this had not been possible until now due to the pandemic. For this purpose a press conference was held at the headquarters of the Provincial Government of Huesca where Raúl Compés, Director of CIHEAM Zaragoza, and Fernando Blasco, Manager of TuHuesca, presented the project and spoke of the synergies generated between both institutions.

After the press conference the workshop took place at a winery of DO Somontano and consisted of two working sessions to identify successful initiatives that could elevate sustainable cultural tourism to territorial scale and thus serve as a base upon which to work and make Huesca a point of reference for sustainable cultural tourism. A session was chaired by representatives from UNESCO who presented an overview of the body and explained the different methodologies used for awareness-raising and knowledge transfer to the stakeholders of the tourist sector. Once the most favourable itineraries have been chosen for Huesca as well as the members of the Living Lab, UNESCO will provide personalized training throughout the project.

The meeting was attended by 22 representatives of different counties and tourist areas, centres of rural development, as well as business and agrifood sectors. The methodology was addressed from a participatory approach using facilitation tools to design and select initiatives and for decision-making.

Kulttuurimatkailun tulevaisuus kaupunki- ja alueellisissa kohteissa

Deja un comentario / Utsjoki, Utsjoki fi / Por 
Yksi SmartCulTour-hankkeen tuloksista on Calvi & Morettin (2020) laatima D2.2-raportti Future of cultural tourism for urban and regional destinations, joka tarkastelee kulttuurimatkailun tulevaisuudenkuvia. Kulttuurimatkailun suosio ennen COVID-19 pandemiaa oli niin suurta, että se aiheutti haittaa Barcelonan, Dubrovnikin ja Venetsian kaltaisissa kulttuurisuurkaupungeissa. Kulttuurimatkailun tulevaisuutta silmällä pitäen on tärkeää, että kulttuurimatkailua kehitetään tavalla, joka on kestävää paikalliselle yhteisölle edistäen samalla pitkän aikavälin kestävää kehitystä sekä suojellen kulttuuriperintöä. Tämän hetkinen pandemiatilanne tekee tulevaisuuden ennustamisesta entistä haastavampaa, ja matkailukohteilta odotetaan sopeutumista odottamattomiin tilanteisiin huomioiden samaan aikaan paikallisten tarpeet matkailun kehittämisessä.

Kulttuurilla tarkoitetaan perinteitä, arvoja ja uskomuksia, jotka ovat tärkeitä tekijöitä kulttuurimatkailun tulevaisuuden vaikutusten tarkastelussa. Kulttuurimatkailun tavoitteiden mittaamisessa on siis syytä siirtyä matkailijoiden määrän kasvun tavoittelun sijasta kestävämpiin tavoitteisiin, joita ovat kulttuurikokemusten laatu, elämänlaatu sekä kohteen elinkelpoisuus, joka huomioi niin matkailijat kuin paikalliset asukkaat. Globalisaatio, elämys- ja luova talous, digitaalisen teknologian kehitys sekä kestävän kehityksen suunnat ovat makro-trendejä, jotka ovat väistämättä vaikuttaneet kulttuurimatkailun kehitykseen. Kulttuurien välineellistynyt käyttö matkailupalveluissa on aiheuttanut vastareaktiona yhteisölähtöisten aitojen kulttuurikokemusten kysynnän kasvun, mikä on huomionarvoista Utsjoellakin.

Calvi & Moretti (2020) tarkastelevat kulttuurimatkailun mahdollisia tulevaisuuksia kulttuurimatkailun kysynnän kehityksen sekä kohteen hallinnollisen lähestymistavan kautta. Hitaan ja nopean matkailun kysynnän sekä yhteisölähtöisen ja markkinalähtöisen kulttuurimatkailun kehittämisen pohjalta on muodostettu neljä erilaista matkailun tilannetta kuvaavaa skenaariota: 1. yhteisölähtöinen hidas kulttuurimatkailu, 2. markkinalähtöinen hidas kulttuurimatkailu, 3. globaali kulttuurimatkailu ja 4. glocaali kulttuurimatkailu (glocalised cultural tourism).

Yhteisölähtöisen hitaan kulttuurimatkailun skenaariossa yhdistyvät hitaan kulttuurimatkailun kysyntä sekä hallinnollinen lähestymistapa, joka tukee paikallisten hyvinvointia ja kulttuurin elinvoimaisuuden säilyttämistä. Hitaalla matkailulla etsitään vastapainoa nopeaan elämäntahtiin ja nopeisiin liikkumisen muotoihin, sekä etsitään matkailuelämyksiä liittyen maisemaan, kulttuuriin ja vuorovaikutukseen muiden matkailijoiden ja isäntäväestön kanssa (Dickinson, Lumsdom & Robbins, 2011). Yhteisölähtöisen hitaan kulttuurimatkailun skenaario on yleensä nähty tehokkaana veturina kohti kestävää aluekehittämistä sekä yhteisön sietokyvyn lisäystä. Tässä skenaariossa riskinä kuitenkin on, että matkailu jää pienimuotoiseksi sekä marginaaliseksi toiminnaksi kohdealueella eikä vaikuta tarpeeksi kohteen kehitykseen sosiaalisesti eikä taloudellisesti.

Markkinalähtöisen hitaan kulttuurimatkailun skenaario yhdistää hitaan kulttuurimatkailun kysynnän hallintotapaan, joka keskittyy maksimoimaan matkailun taloudelliset hyödyt alueelle. Tässä ylhäältä-alaspäin toteuttavassa päätöksenteossa paikallisen yhteisön osallistavat lähestymistavat jäävät kuitenkin vähäiseksi. Paikalliset yrittäjät usein ovat innokkaita laajentamaan toimintaansa ja lisäämään asiakkaiden määrä, mutta heidän tulee samaan aikaan vastata hitaan kulttuurimatkailun kysyntään, johon liittyy mm. aitojen henkilökohtaisten kokemusten tarjoaminen matkailijoille. Tämän skenaarion riskinä on, että paikalliset näkevät matkailun kehittämisen yhteisön ulkopuolisena asiana, joka ei hyödytä kaikkia. Matkailun hyödyt voivat jakautua epätasaisesti eivätkä siten kulttuurimatkailun avulla edistä paikallista kulttuurista ylpeyttä, mikä osaltaan vaikuttaa myös matkailijoiden käsityksiin kohteen aitoudesta.

Globaalin kulttuurimatkailun skenaario yhdistää nopean kulttuurimatkailun kysynnän hallintotapaan, jonka tavoitteena on maksimoida matkailun taloudelliset hyödyt alueelle. Nopea kulttuurimatkailu voidaan yhdistää massaturismiin, jossa kysyntä keskittyy paikallisen kulttuurin ”kulutukseen”, jolloin matkailijat ovat enemmän hintatietoisia kuin etsivät aitoja kokemuksia. Näin ollen matkailijoiden tietämys kulttuurista voi jäädä melko pinnalliseksi. Matkailijat kuitenkin käyttävät kulttuuripalveluja matkansa aikana, mutta nämä ovat enemmänkin ’must-see’-tyyppisiä turistikohteita. Tämän seurauksena matkailualan yritykset saattavat käyttää paikallista kulttuuria välineellisesti houkutellakseen turisteja.

Glokaalilla kulttuurimatkailulla taas viitataan globaaleihin kansainvälisiin tuotteisiin tai palveluihin, jotka sopeutetaan paikalliseen kontekstiin. Tässä skenaariossa yhdistyvät nopea kulttuurimatkailun kysyntä ja hallintotapa, joka keskittyy paikallisyhteisön hyvinvoinnin maksimoimiseen. Hallintotapa sisältää innovatiivisia strategioita, jotka ottavat paikalliset mukaan päätöksentekoprosessiin hyödyntäen uusien teknologioiden tuomia mahdollisuuksia. Kulttuurimatkailua koskevia aloitteita johtavat pääasiassa pienet ja keskisuuret paikalliset yritykset edistäen samalla aitoa paikallista kulttuuria ja identiteettiä sekä yhteisölähtöistä hallintotapaa. Kulttuurimatkailun rooli tässä skenaariossa yhteisön kestävyyden edistämisessä on kuitenkin erittäin epävarma ja riippuu paljolti yhteisön kyvystä vaikuttaa hallintajärjestelmiin, joissa paikallinen kulttuuritarjonta on tasapainossa matkailijamäärän kanssa. Jos tätä tasapainoa ei löydy, matkailu jää joko liian pieneksi tai siirtyy enemmän kohti globaalia kulttuuritarjontaa, joka sisältää aiemmin mainitut riskit.

Kulttuurimatkailun tulevaisuuden tarkastelu edellyttää kuitenkin myös ymmärrystä siitä, miten menneisyys sekä viimeisimmät suuntaukset ja kehitys ovat vaikuttaneet matkailun kehittymiseen ammatillisena käytäntönä sekä sosioekonomisena ilmiönä. Matkailu liittyy vahvasti siihen, miten yhteiskunta kehittyy. Skenaariotyö ja jatkuva ylläpidettyjen toiminta- ja hallintomallien arvioiminen auttavat tulevaisuuden matkailuun varautumisessa, sekä pitämään mielessä, millaisessa yhteiskunnassa haluamme elää tulevaisuudessa.  
  
 Teksti on kirjoitettu D2.2-raportin Future of cultural tourism for urban and regional destinations pohjalta.
  
 Lähteet: 
 Dickinson, J., Lumsdon, L. & Robbins, D. (2011). Slow travel: issues for tourism and climate change. Journal of Sustainable Tourism, 19(3), 281-300.
 Matteucci, X. & Von Zumbusch, J. (2020). Theoretical framework for cultural tourism in urban and regional destinations. Deliverable D2.1 of the Horizon 2020 project SmartCulTour (GA number 870708), julkaistu SmartCulTou-hankkeen nettisivuilla lokakuussa 2020: http://www.smartcultour.eu/deliverables/

Panel rasprava – Doprinos turizma uključivom rastu

Deja un comentario / Split, Split hr / Por

Dana 21.10. 2021. godine Katedra za turizam i gospodarstvo pri Ekonomskom fakultetu Sveučilišta u Splitu, u suradnji s Living Lab-om osnovanim u okviru aktivnosti HORIZON 2020 projekta SmartCulTour, organizirala je virtualnu panel raspravu povodom  Svjetskog dana turizma, čija je središnja tema ove godine bila „Doprinos turizma  uključivom  rastu“  (Tourism for inlcusive growth).

Moderator panela je bio doc.dr.sc. Ante Mandić, član Katedre za turizam i gospodarstvo na Ekonomskom fakultetu u Splitu te voditelj SmartCulTour living laba. Panelisti su bili prof.dr.sc.Lidija Petrić s Ekonomskog fakulteta u Splitu, mr.sc. Mirko Petrić  s Instituta za društvena istraživanja „Ivo Pilar“, Goran Rihelj, turistički novinar i bloger, osnivač turističkog portala turizam.hr i Zvonimir Kuliš, asistent na Katedri za turizam i gospodarstvo.

Prof. Petrić je održala uvodno predavanje na temu „Turizam kao prilika ili prijetnja uključivom rastu“, kojim je sudionike upoznala s teorijskim konceptom uključivog rasta, njegovom povezanošću  s ciljevima održivog razvoja do 2030.g. (UN SDG goals) te modalitetima primjene koncepta u inozemnoj i domaćoj turističkoj razvojnoj praksi.  Temom pod naslovom „Turizam i društvene vrijednosti kulture“ mr.sc. Mirko Petrić  je kroz primjere domaće prakse ukazao na  često poguban utjecaj turizma na kulturu i identitet lokalne zajednice kao i na nastojanja da se uspostavom lokalnih vrijednosnih lanaca ponude takvi utjecaji minimiziraju.  Goran Rihelj, turistički novinar i bloger, osnivač turističkog portala turizam.hr , kroz temu pod naslovom  „Turizam u manje razvijenim područjima RH“ , dao je prikaz brojnih dobrih primjera turističke valorizacije lokalnih sadržaja s naglaskom na kontinentalna, mahom slabije razvijena područja RH, ukazavši na potencijal turizma da ublaži probleme nerazvijenosti, dok je  Zvonimir Kuliš kroz predavanje pod naslovom „Stavovi lokalne zajednice o razvoju kulturnog turizma“ upoznao sudionike panela s rezultatima anketiranja stanovnika Splita, Trogira, Kaštela, Solina, Klisa, Dugopolja i Sinja o njihovoj percepciji razvojnih potencijala kulturnog turizma u navedenim gradovima/općinama. Ovo je istraživanje inače provedeno u okviru projekta HORIZON 2020 SmartCulTour, na kojem je Ekonomski fakultet  projektni partner, a koji se bavi učincima kulturnog turizma na razvoj urbanih, ruralnih i perifernih područja EU.

Nakon održanih uvodnih predavanja,  brojni studenti kao i vanjski sudionici panela su nizom pitanja razvili konstruktivnu polemiku pokazujući veliki interes kao i zavidnu razinu informiranosti o temi panela, tražeći od panelista komentare i odgovore na pitanja u vezi  prekomjernog turizma, rasta i razvoja, uloge lokalne zajednice u razvoju turizma, itd. Panel je, zbog interesa sudionika, umjesto predviđenih sat i pol, trajao gotovo dva i pol sata, iznjedrivši prijedlog samih sudionika da ovakvih rasprava bude i više te da se studenti aktivno  uključe u proces podizanja svijesti u lokalnim zajednicama o koristima i troškovima razvoja turizma, što je došlo kao inicijativa iz redova samih studenata studijskih programa turizma.

Living Lab Rotterdam: District tours through Rotterdam

Deja un comentario / Rotterdam / Por

In the past few months Living Lab Rotterdam has organised two online meetings in a small setting. Together with colleagues from various Rotterdam institutions, we determined what cultural tourism in Rotterdam comprises and in which areas there are still opportunities. The meetings showed that the best way to support the development of sustainable cultural tourism is to adopt a neighbourhood-oriented approach. Part of the district-oriented approach are the district tours.

By means of a district tour, during which photographs and notes are made, the unique cultural and historical qualities of subareas and specific districts are recorded on a map. Simultaneously, these tours served to get a qualitative insight in sustainable development challenges for the district, including discussion on if and how tourism could contribute to this development.  Ultimately, the district tours yield a geographical map with many details, but also an insight into the current cultural and tourism system and visitor flows. The map includes potential growth opportunities and limitations for entrepreneurs and cultural institutions.

In the online meetings it became clear that the Rotterdam participants had the greatest need to organise district tours in the following districts/areas:

  • Hoek van Holland
  • Afrikaanderwijk
  • Bospolder-Tussendijken

During the tours on three different dates in October, a mixed group of residents, entrepreneurs and researchers joined. Together they (re)discovered pearls in the neighbourhood and discussed what the areas and neighbourhoods were still missing. In a follow-up meeting on 8 November, the various neighbourhood maps will be examined together with policymakers and combined with their policy plans and data. In this setting, next steps for determining policy interventions for one or more districts will be determined.

ULAP presenting SmartCulTour in the Lapland Tourism Parliament 2021

Deja un comentario / General / Por

The University of Lapland took part in the Lapland Tourism Parliament 2021 to present the SmartCulTour project, which brought together tourism industry players for a hybrid event in Levi, Finland on 28-29 October.

The theme of this year’s Lapland Tourism Parliament is the recovery of tourism and future directions. There were speeches on changes in the operating environment and expectations of recovery, discussing solutions to labour shortages, the future development of domestic tourism and sustainable and responsible tourism. Speakers at the seminar include Mika Salminen, Director of THL, Markku Ollikainen, President of the Finnish Climate Panel, Topi Manner, President and CEO of Finnair, Juha Majanen, State Secretary at the Ministry of Finance, Johan Edelheim, Professor of Tourism and Media at the University of Hokkaido, Timo Kousa, President and CEO of Aurinkomatkat, Visit Flanders Marketing Director Elke Dens and Pentik entrepreneurs Anu Pentik and Topi Pentikäinen.

The event organisers conducted a live interview with the senior researcher Hong Li (University of Lapland), in which she introduced the SmartCulTour project and the six Living Labs – the Utsjoki Lab in particular – in detail. The visibility of the SmartCulTour project was enhanced during this event.

SmartCulTour presentations at the 14th International Conference for Cultural Tourism in Europe

Deja un comentario / General / Por

On 21-22 October 2021, Hong Li (University of Lapland), Simone Moretti (Breda University of Applied Sciences) and Bart Neuts (KU Leuven) participated in the 14th International Conference for Cultural Tourism in Europe ‘Regenerating European Tourism through Culture, Heritage & Creativity’, organized by the European Cultural Tourism Network in Athens (Greece).

Hong Li presented some of the tools that were developed under WP7 (Deliverable 7.1) for stakeholder participation and engagement under the title ‘New Tools and Methods for Cultural and Creative Sector and Industries to Engage with Cultural and Creative Tourism Development – Case SmartCulTour’. In ‘Bourdieu’s capitals theory and community resilience: an example in the field of walking tourism’, Simone Moretti focused on some examples discussed in WP3 (Deliverable 3.1 and 3.2), particularly Migrantour and Hôtel du Nord, as interventions to improve community resilience in the sense of Bourdieu’s social capitals theory. Finally, Bart Neuts linked SmartCulTour’s WP4 and WP6 by presenting the theory and methods of surveying resident support as a preamble to tourism development and an initial step towards bottom-up participation via living labs in ‘Resident support for regional tourism development through cultural and natural tourism’.

The presentations were followed live on the event, as well as being streamed and recorded by the organizers for further dissemination.

Presentation at ‘Regenerating & Creating Positive Spaces for our Towns’

Deja un comentario / General / Por

On 7 October 2021, Bart Neuts (KU Leuven) spoke at the webinar ‘Regenerating & Creating Positive Spaces for our Towns’, organized by the Irish Walled Town Network (IWTN) and The Heritage Council on the topic of ‘Cultural tourism interventions for heritage-led generation’. The presentation was based on the typology of cultural tourism interventions that was the outcome of SmartCulTour’s WP3 (Deliverable 3.1 and 3.2) and was aimed at providing participants information on the workflow followed to collect the case studies as well as the main lessons learnt from the 107 case studies in terms of their general context, objectives, required resources, impacts and success conditions.

The webinar was streamed online and the recording of this (and other sessions) is available on the YouTube channel of The Heritage Council: https://www.youtube.com/watch?v=B1PWGllppX4

Presentation on SmartCulTour and Scheldeland Living Lab at the ATLAS Conference 2021

Deja un comentario / General, Scheldeland / Por

On 7-10 September 2021, Vanessa Ágata de Abreu Santos (KU Leuven) presented her working paper on “SmartCulTour and Scheldeland Living Lab, in Belgium: using the systemic design thinking method for stakeholders’ empathy”, at the ATLAS Annual ONLINE Conference 2021. Tourism 21: Re-building Tourism – Continuities and Changes (http://www.atlas-euro.org/Default.aspx?TabID=333).

This conference was supposed to happen in Prague, but due to the current circumstances of the coronavirus, it happened at the virtual room of LIVETO digital platform, in a room dedicated to Cultural Tourism paper presentations, that were part of the special track 9 on “Cultural tourism re-visited. ATLAS SIG Cultural Tourism”, chaired by Greg Richards. This track was created to celebrate three decades since the launch of the ATLAS Cultural Tourism group. The conclusions of this group’s project are that despite this field is still a relatively new segment of global tourism, it rapidly developed from a niche market into a mass tourism product, and that cultural tourism is in constant change, continuously dividing itself in several other niches. Therefore, seven topics were covered on this special track namely: 1) new forms of cultural tourism; 2) cultural tourism development trends; 3) evolving cultures of tourism; 4) cultural tourism and regional development; 5) new cultural tourism spaces; 6) cultural tourism and the community; and 7) collaboration, and networks in cultural tourism. And the KU Leuven’s researcher focused her presentation on the latter.

It is clear to all of us how the COVID-19 pandemic has been dramatically affecting the way we communicate and interact with each other in the private and professional spheres. These problems demanded systemic and digital solutions, to keep the workflow and the engagement of stakeholders’ networks going, and we had to find ways to encourage empathy in the multi-stakeholder systems and in their cultural tourism network. But it was not an easy task to ask people to connect with each other. Inspired by all this, Vanessa Santos wanted to take a closer look and zoom in at the empathizing process and the relevance of service design tools in the context of the COVID-19 pandemic, to develop the multi-stakeholders’ networks within the system of the Scheldeland tourist region.

The work being developed by the Living Labs of SmartCulTour’s project is based on the theoretical approach of systems thinking, which examines the linkages and interactions between the actors involved in the placemaking of each Living Lab’s region. In practice, this theory is problem-based, and its purpose is to encourage the exploration of a specific context and its human connections, as well as perspectives of each stakeholder involved, to better understand the existing boundaries and collectively work on the improvements to be made within the system. As part of this paradigm, design thinking is the iterative and non-linear process used to address and redefine the complex problems found, reframing these with the use of the Double Diamond Model, suggested by the SmartCulTour researchers from the University of Lapland and Breda University of Applied Sciences. This model is implemented to make the conceptual leap from what “is” to what “might be” and facilitate divergent and convergent thinking processes among the actors that participate in the workshops, during the different stages of the design process. The work done so far in Scheldeland’s region has been carried out by Apollo18 Design agency, Visit Flanders, and KU Leuven, through the work and experimentation of its Living Laboratory, and it is now at the first section of the diamond, which starts with the concept phase, in answer to what “is” question, to work on Scheldeland’s context in depth, with the intent of focusing on its system and challenges. Within the systems thinking theory and the design thinking process, empathy is used as a tool to design with, providing insights from users’ needs and informing the overall process. Empathy can be then defined as the capacity of perceiving, sharing, and mirroring bodily experiences and emotions. Until the summer of 2021, the work process was done in one MIRO whiteboard, and included the digital collage of secondary data documents, to inform the LL’s contributors, as well as MIRO’s design tools such as diagrams, and colored sticky notes to organise with color codes the three working groups of 1) Heritage & Culture (yellow); 2) People & Society (orange); and 3) Nature and Water (blue), used as artifacts for group visualization, and interactivity, to facilitate workshop exercises.

However, as the group of stakeholders were geographically scattered, and were physically restricted to meet due to the COVID-19 lockdowns, there was a common frustration and expressed need for a physical encounter to better understand the environment/ context of each stakeholder. So, a field trip was arranged to meet in real life! Real-life workshop exercises then started at the end of September, including various role-playing techniques, for consensus building. This arts-based performative method is considered a core element of this design approach and is commonly used to express the value of the stakeholders’ ideas, and gradually unveiling both functional and emotional layers, to render bodily understandings of environments and its users, and facilitate the perception of in-situ experiences and emotions of others, and how to relate with them.

On this account, this study concludes that design thinking processes require a certain degree of mutuality and locality, meaning that there is some level of physical interaction which needs to happen and be embedded in the stakeholders’ geographical locations, as they make the design process concrete through its physicality.

The fourth hybrid workshop held in the Utsjoki Living Lab

Deja un comentario / General, Utsjoki / Por

The fourth hybrid workshop was held in the Utsjoki Living Lab on 6 October 2021 by the ULAP team with five online and three on-site participants. The workshop consisted of two main sections, specifically, introducing UNESCO’s capacity-building opportunities for SmartCulTour Living Labs and discussing the Lab-tailored interventions to be further developed.

The UNESCO team was invited to the workshop to present three capacity-building activities:

1) UNESCO World Heritage and Sustainable Tourism Programme

2) Intangible Cultural Heritage

3) Historic Urban Landscape Approach

The workshop participants discussed amongst themselves after the presentation and decided to choose the first proposal – UNESCO World Heritage and Sustainable Tourism Programme – as the most suitable capacity building activity to be implemented in the Utsjoki Lab, with some tailored contents from the Intangible Cultural Heritage activity.

Both online and on-site participants were involved in the discussion of possible Lab-tailored interventions for the Utsjoki Lab. Making storytelling videos to give essential information to visitors – for example, different aspects of the traditional and modern Sámi culture, some guidelines regarding how to behave in the destination – was chosen as and believed to be the most practical and feasible intervention to be further developed in the Lab.

The Split Metropolitan region Living Lab organizes a codesigning workshop

Deja un comentario / General, Split / Por

Last week the Department of Tourism and Economy of the University of Split, Faculty of Economics, Business and Tourism organized a very fruitful codesigning workshop with stakeholders in Split Metropolitan region Living Lab.

The workshop focused on the verification of needs and priorities that were identified throughout the analysis (first part of the TOR) and used the opportunity tree technique to identify and agree on critical priorities associated with sustainable cultural tourism development and initiate the co-design of interventions to address them to initiate the co-design process. This Living Lab is part of Horizon 2020 funded project SmartculTour, which aims to broaden the understanding of how cultural tourism development can support the sustainable development and resilience of European regions

The next step is developing the interventions within the priorities that have been identified through TOR. One intervention will be related to education and building capacity, and the other will raise awareness and foster cooperation and networks.